About Vânia
Vânia de la Fuente is a medical doctor, anthropologist and international expert in healthy ageing and ageism.
She is the Founder and Principal Consultant of Vânia de la Fuente Advisory, an independent consultancy that partners with organizations and governments worldwide. Previously, she was responsible for the World Health Organization's Global Campaign to Combat Ageism and ageing related capacity building and country support efforts. In that role, she drove the development of innovative educational programs and spearheaded the design and implementation of healthy ageing policies at both national and local levels, enhancing the health and wellbeing of older people. She serves on several boards and advisory councils, including Cochrane Global Ageing, and the NGO Grandes Amigos, and is a regular contributor to media outlets such as El País, CNBC, Agencia EFE, and RTVE. Vânia delivers keynote speeches, masterclasses, and seminars, is co-lead author of the UN Global Report on Ageism, and the author of the book The Age Trap. + Read more

Dr. Vânia de la Fuente gets up every day with the firm conviction that we can live in a world for all ages. She is committed to achieving it.
A recognized trajectory
Vânia has received scholarships of excellence and awards throughout her career, awarded by governments, universities, foundations and other entities.
Some examples include the prestigious scholarship of the LaCaixa Foundation and the award for her trajectory in the fight against ageism, granted by the Platform of Seniors and Pensioners in Spain, which brings together more than 15,000 associations with almost 6 million members.
She was also a candidate for the Top100 Women of Spain two consecutive years (2023 and 2024) and recognized as a prominent figure in Galicia by the Galician platform of women executives.
Key collaborations
Vânia works closely with a wide range of entities, including governments, civil society organizations, universities, companies and think tanks, to promote healthy ageing and foster an intergenerational society where age discrimination no longer exists.
From the World Health Organization or LaCaixa Foundation to the European Commission, UNED, and the governments of various countries, her work spans collaborations across multiple sectors and agents committed to this shared vision.
Featured Press
- Ageism
- Infobae
De la Fuente-Núñez, la médica que lidera la lucha contra el edadismo, la única discriminación que todos ejercemos y sufrimos a lo largo de la vida
- Ageing
- Devex
Vision loss is not an inevitable part of aging, with proven, low-cost eye health interventions unlocking healthier, more productive aging — helping countries fully benefit from longer lives while reducing inequality and strengthening economies.
- Ageism
- Diari Ara
La doctora Vânia de la Fuente nos hace reflexionar sobre el edadismo: ¿Por qué quieres saber mi edad?
- Ageing
- Forbes
How To Mobilize, Maintain And Maximize All-Aged Talent to improve your workforce
- Ageism
- Australian Aging Agenda
The intersection of ageism and ableism prevent access to support and leave older people with disabilities disadvantaged by current development and humanitarian settings
- Ageing
- El País