Services

Towards a world for all ages

Dr. de la Fuente works globally and locally to eliminate ageism against every age group, leverage the opportunities of longevity and make healthy ageing a reality for all.

Her work advances the four objectives of the UN Decade of Healthy Ageing (2021-2030) to foster an intergenerational society, improve the lives of older people, and reduce inequities in both health span and lifespan: combatting ageism, creating age-friendly environments, developing integrated and older person-centered care, and designing long-term care systems.

Key areas

1. Strategic advisory and consulting

She offers strategic advice and consulting services to develop strategies that promote age diversity, equity and inclusion, as well as policies that foster healthy ageing and strengthen services for older people, contemplating their diversity. She also supports organizations in the development and implementation of policies and action plans against age discrimination, following an intersectional lens.

She manages projects following the renowned PRINCE2 methodology, in which she is certified, ensuring a structured and efficient approach. Her areas of specialization include:

Design of policies or programs to promote healthy ageing.
Creation of strategies to combat ageism.
Support the development of age-friendly environments.
Development of action plans to stimulate the longevity economy.
Development of DEI strategies with a focus on age and intersectionality.
Support the creation of campaigns, products and services that respond to the needs and preferences of older populations.

2. Research and data analysis

She leads research projects and data analyses with the aim of generating knowledge and promoting innovation in the fields of ageing and ageism. Her work provides a solid basis for decision-making and the development of effective policies and programs. Key areas of action include:

Quantitative and qualitative studies on ageing and / or ageism to advance knowledge and innovation.
Production of scientific articles and specialized reports on these topics.
Detailed analyses of the needs of entities and governments in relation to ageing and the fight against ageism.
Analysis of demographic and behavioral trends to identify opportunities in the longevity economy.
Development of tools and metrics to measure the impact of initiatives that promote healthy ageing and confront ageism.

3. Education and dissemination

She designs and delivers training programs and dissemination efforts to change the narrative around age and ageing and spark commitments to build a world for all ages.

Through educational activities, workshops and keynote engagements, she raises awareness about these topics and mobilizes people and entities towards action, generating transformative positive changes in society. Among her areas of action are:

Masterclasses and workshops on ageism, ageing, intergenerational relationships and related topics.
Inspiring presentations at events and conferences.
Personalized educational programs adapted to the needs of each organization.

4. Building partnerships and collaborative networks

She promotes the creation of alliances and collaborative networks to foster coordinated action in the fields of ageism and ageing.

Through the identification of key actors, the development of strategic alliances and the creation of collaborative spaces, she connects organizations, governments and companies to optimize available resources, maximize the impact of initiatives and encourage a joint response to existing challenges and opportunities. Among her actions are:

Identification of key agents in the fields of ageism and ageing.
Development of strategic alliances between NGOs, governments and companies to address ageism and/or ageing together.
Creation of collaborative spaces and networks.

5. Resource mobilization

She mobilizes resources to guarantee sustainable change in the fight against ageism and the promotion of healthy ageing for all.

Through the development of fundraising strategies and proposals, the identification of financing opportunities and the creation of alliances with donors, she provides the necessary support for innovative and high-impact projects. Key actions include:

Development of fundraising strategies for initiatives against ageism or related to ageing.
Advice on the development of effective proposals that attract donors, sponsors and government funds.
Identification of financing opportunities in the public and private sector, aligned with the goals of sustainability and social change.
Establishment of alliances with donors, facilitating strategic connections that generate support for innovative projects.

6. Monitoring and impact evaluation

She conducts impact assessments and regular monitoring to ensure that programs and policies aimed at combating ageism and promoting healthy ageing are effective and able to adapt to emerging needs.

Through the development of personalized performance indicators and data analysis, she can provide key insights to improve initiatives and adjust them to predefined objectives. Her main actions include:

Monitoring and evaluation of existing programs and policies aimed at addressing ageism or promoting healthy ageing.
Development of personalized performance indicators that allow effective monitoring of initiatives and their alignment with strategic objectives.
Data analysis and reporting that offer valuable insights to identify areas for improvement and emerging needs in existing programs.

Methodology

Initial assessment

Comprehensive analysis of the client through interviews and data collection to understand existing needs related to ageism or longevity / ageing.

Setting objectives

Establishment of clear, specific objectives to be achieved through the project, ensuring alignment with identified needs and client expectations.

Personalized strategy

Development of an action plan to achieve established objectives efficiently, optimizing available resources and adhering to the defined timeframe.

Implementation

Support in executing the strategic plan, collaborating closely with the client to implement the proposed solutions effectively.

Monitoring and optimization

Monitoring of progress using KPIs, coupled with strategic adjustments to enhance performance and maximize outcomes.

Final review and delivery

Detailed evaluation of achieved outcomes, presentation of future-oriented recommendations and final handover.

Media collaborations

Dr. de la Fuente regularly collaborates with different media to spread knowledge and contribute to the conversation on ageing and ageism, promoting a more inclusive society.

To coordinate an interview or discuss a possible collaboration, you can contact her through the following link.

FAQs

What is ageism and why is it important to address it?

Ageism refers to stereotypes, prejudice and discrimination directed at other people or ourselves based on age. Ageism affects us throughout life but especially in our youth and old age. This bias intersects with others like sexism and ableism, aggravating disadvantages for older women and older people with disabilities. Addressing it is crucial to promote a more inclusive and equitable society, where age does not determine who we are, what we do or what we have access to.

What services does Vânia offer to combat ageism?

She offers a range of services, depending on what the client is looking for. These include strategic and personalized advice or consulting, research and data analysis, training and dissemination, support in the creation of alliances, resource mobilization, and monitoring and impact evaluation.

What is healthy ageing and why is it important to promote it?

Healthy ageing is what allows us to add life to years and take full advantage of our increased longevity. Promoting it is essential because the way we age determines, to a large extent, what we can do and be in older age. However, for many people, healthy ageing is not yet a reality. We can change this.

How does Vânia help organizations and governments promote healthy ageing?

Dr. De la Fuente works with governments, civil society organizations, companies and other entities in any of the four key areas to achieve healthy ageing: eliminating ageism, creating age-friendly environments, developing integrated and person-centered healthcare, and designing high-quality long-term care systems. She offers a wide range of services tailored to the client’s needs and follows the renowned PRINCE2 methodology for project management.

Does she collaborate with universities and other institutions?

Yes, she collaborates with universities and think tanks to carry out studies and produce scientific articles that address issues related to ageing and ageism.

What kind of training and capacity building does she offer?

She designs and delivers educational programs, masterclasses, events and conferences designed to inspire action and equip individuals and organizations with the necessary tools to confront ageism and / or promote healthy ageing.

Is she available to give conferences and talks?

Yes, Dr. De la Fuente is available to talk about ageism, healthy ageing, and other related topics in conferences, workshops and events. To discuss details and confirm availability on a specific date, please contact her through the contact form.

Why is it important for companies to promote an inclusive workforce and consider the older population in their services?

Addressing ageism and promoting an inclusive workforce for all ages is not only an issue of social justice, but also a competitive advantage for companies. Organizations that value and leverage the skills and perspectives of workers of all ages are more innovative, resilient and productive. In addition, an inclusive environment reduces employee turnover, improves job satisfaction and strengthens organizational culture. Older people also represent an important segment of the market, which makes it essential that companies properly consider them in the development of products and services.